When I started to implement the Ultimate Hacking Keyboard, I wasn’t very marketing savvy. As an engineer, all I could see ahead was product development and technical challenges. However, marketing is just as important and must not be overlooked. A good landing page is a must-have.
Luckily for us, we realized that there’s a lot to do before we start our crowdfunding campaign, and an attractive site could turn this otherwise idle time to our advantage by capturing people’s attention, generating more subscribers and priming us for the campaign.